The wait is almost over for Big Brother 28 fans. After months of rumors, speculation, and teaser videos, Season 28 officially begins this week, and CBS has packed the opening days with major events.
From the reveal of the new houseguests to the debut of the season and the return of live feeds, fans will have plenty to watch before the first eviction even arrives.
The Cast Reveal Comes First
The biggest mystery surrounding Season 28 has been the cast. While social media has been filled with rumors about returning players, Survivor connections, and surprise twists, viewers will finally get official answers when CBS unveils the new houseguests on Tuesday, July 7, around 12:00 p.m. ET.
Once the cast is announced, fans can begin analyzing every contestant before they enter the house just two days later.
Premiere Night Arrives Thursday
The new season officially kicks off on Thursday, July 9, with a special 90-minute premiere beginning at 8:00 p.m. ET/PT on CBS.
Host Julie Chen Moonves returns to guide viewers through the opening night, introducing the houseguests and unveiling the first major twists of what CBS has promoted as one of the biggest seasons in the show’s history.
Season 28 will also celebrate the franchise’s landmark 1,000th episode, making this one of the most significant years in the show’s history.
Read More: Big Brother 28: Julie Chen Moonves Responds to Cast Rumors Ahead of Season Premiere
Big Brother: Unlocked Returns
The excitement continues on Friday, July 10, with the premiere of Big Brother: Unlocked.
The companion show will once again give fans extra analysis, exclusive interviews, behind-the-scenes discussions, and additional footage that doesn’t appear during the regular episodes.
This season’s panel features Jerry O’Connell, Taylor Hale, and Derrick Levasseur, who will break down the latest game developments and interact with the fan community.
Live Feeds Should Launch Friday
For many longtime viewers, the real season begins when the 24/7 live feeds go online.
CBS is expected to activate the feeds sometime after the premiere of Big Brother: Unlocked on Friday night, allowing subscribers to watch the houseguests around the clock as alliances begin forming and the first strategic conversations unfold.
Another Extended Episode on Sunday
Premiere week wraps up with another 90-minute episode on Sunday, July 12, giving viewers an early look at the first competitions, relationships, and game strategy inside the house.
By the end of the weekend, fans should have a much clearer picture of who is emerging as an early favorite—and who may already be in trouble.
A Huge Week for Big Brother Fans
With the cast reveal, a 90-minute premiere, the return of Big Brother: Unlocked, live feeds, and another extended episode all arriving within a few days, this is one of the busiest premiere weeks the series has ever delivered.
After months of anticipation, Season 28 is finally ready to begin—and fans won’t have to wait long before the game truly gets underway.
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